» Questions + Answers - Vancouver Design Development Hosting Marketing

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway? Want to make the most of the social web? It's more complicated than just posting status updates at random and seeing what sticks. Each business and industry is different, which means the audience and potential client base may be better suited for one platform over another. Recognizing the right social media or social networking site or sites to use is important. There really is no template answer to this question without knowing a little more about your business

It's important to keep in mind, long-term success with high search engine ranking results do not happen overnight. After optimizing your website for search engines and completing your search engine submission, you should begin to see your website appear in results related to the keywords and keyphrases as designated in your campaign. However, it can take 1-2 months for optimization efforts to begin to pay off due to the time it takes for search engine spiders to properly index your site as well as as all the fresh periodic links to your website which will begin cropping up in other websites, blogs and directories. Ranking high in the search engine results pages consistently does take time and effort, but is well worth it in the long run.

It's a good idea to keep track of your web traffic, and there is software, which can measure how many visitors come to your site, where they come from, how long they stay, where they travel to within your site etc. It's called web analytics software, a popular search engine option being Google Analytics, and open source analytics solutions such as Piwik. They're integrated to help keep track of important web marketing metrics. Once integrated, detailed marketing information can be gleaned and used to help the application or website evolve.

Yes, you certainly can. And, in some instances, you have to. For example, when a visitor has signed into their account. When it comes to gathering website statistics and analytics, we prefer using Piwik, an open source web analytics application based on PHP and MySQL. It can record where visitors are coming from, which pages they visit, which search engines are being used to find you, which phrases are being typed into which search engines and many more interesting web traffic metrics useful for existing and future marketing campaigns.

No, search engines cannot index pages which are password protected. For that reason, password protecting certain pages is the best way to prevent them from being indexed by the search engines. There are other ways, but few are as effective as password protecting files you don't want random visitors to see.

Yes. Various forms of web marketing should be tackled regularly. Take some time every so often and submit your website to few directories or see if you can guest post on another popular blog to make a name for yourself. Dedicate some time every week to write and contribute fresh, new content. Bring your camera with you on your weekend drive or, better yet, bike ride. Get social and tell a story. Anyone worth their salt in marketing knows it's always an ongoing process - web or otherwise.